Herbal Aloe Strengthening Shampoo

PRODUCT OVERVIEW

Discover stronger-looking, beautifully cared-for hair with Herbal Aloe Strengthening Shampoo, a gentle cleansing formula created to nourish, protect and strengthen your hair.

Infused with Aloe Vera and Hydrolysed Wheat Protein, this colour-preserving shampoo helps moisturise hair while reinforcing strands for a smoother, silkier appearance.

When used together with Herbal Aloe Strengthening Conditioner, the strengthening routine has been shown to leave hair up to 10 times stronger after just one use and reduce hair breakage by 90% compared with untreated hair.*

With selected botanical ingredients and no added sulphates or parabens, it combines gentle cleansing with everyday haircare.

WHY YOU'LL LOVE IT

• Gentle Cleansing: Cleanses hair while helping maintain a soft, refreshed feel.
• Combined Strengthening Results: When used with Herbal Aloe Strengthening Conditioner, the routine has shown up to 10 times stronger hair after one use.*
• 90% Less Breakage: Laboratory testing of the shampoo and conditioner used together demonstrated reduced hair breakage compared with untreated hair.*
• Hydrolysed Wheat Protein: Helps protect, repair and strengthen hair strands.
• Aloe Vera: Helps moisturise and condition hair.
• Colour-Preserving Formula: Suitable for caring for colour-treated hair.
• Botanical Ingredients: No added sulphates or parabens.

KEY INGREDIENTS

Hydrolysed Wheat Protein

Helps protect, repair and reinforce hair strands, supporting a smoother-looking appearance.

Aloe Vera

Aloe Barbadensis Leaf Juice complements the formula's moisturising and conditioning properties.

Botanical Extracts

Selected plant-derived ingredients complement its gentle cleansing and strengthening action.

HOW TO USE

1. Apply Herbal Aloe Strengthening Shampoo to wet hair.
2. Massage gently to create a lather, then rinse thoroughly.
3. For best results, follow with Herbal Aloe Strengthening Conditioner.

GOOD TO KNOW

• Includes: 1 × Herbal Aloe Strengthening Shampoo (250 ml).
• Formula: Colour-preserving, with Hydrolysed Wheat Protein and Aloe Vera.
• Care: No added sulphates or parabens.
• Made in Italy.
• For external use only. Avoid contact with eyes.
• Follow the instructions on the product packaging.

About the strengthening and breakage testing

*The results of up to 10 times stronger hair and 90% less breakage refer to the combined use of Herbal Aloe Strengthening Shampoo and Conditioner, compared with untreated hair. Results are based on laboratory combing tests conducted on damaged hair tresses, with breakage assessed through broken fibre counts.